Why Cracker Barrel Matters
It's about more than just a logo, it's about sending a message
Fox’s Asra Nomani reports on the background:
Cracker Barrel’s slide into a rebranding debacle began with a phone call at 4:30 p.m. on May 16, 2024.
That day, Cracker Barrel’s new CEO, Julie Felss Masino, got on the phone with investors and unveiled the details of a "strategic transformation plan" her board of directors had approved. The first of "five pil…
